Are ecommerce domains ready for peak sending periods?
We analyzed the public email DNS signals of 100 ecommerce brands active in France: SPF, DMARC, MX, MTA-STS and TLS-RPT.
p=noneAuthentication is improving. Hardening remains rare.
Two thirds of the domains observed now enforce DMARC with p=quarantine or p=reject. Yet one in five still has a publicly visible SPF issue or weakness.
The median score is 76.5/100. It describes a public DNS posture, not actual inbox placement.
Public DNS score
Results, categories and limitations in two pages
The PDF contains the aggregate figures, score distribution, category-level results and full methodology.
Download the PDFA sample spanning eight sectors
| Category | Domains | Median score | Strong rating |
|---|---|---|---|
| Beauty | 10 | 78 | 30% |
| Culture and pets | 8 | 65 | 12.5% |
| Electronics | 10 | 78 | 20% |
| Fashion | 25 | 78 | 44% |
| Grocery | 12 | 76.5 | 33.3% |
| Home and DIY | 15 | 75 | 40% |
| Marketplaces | 10 | 76.5 | 30% |
| Sports | 10 | 60 | 10% |
These groups are descriptive and small. They should not be treated as an estimate of the market as a whole.
Measure less, but measure accurately
The study uses a purposive sample of 100 ecommerce brands active in France. It measures only the public DNS signals of each brand's website domain.
DKIM is excluded from the score. Reliable verification requires the selector used by the sender or the headers of a real message.
This benchmark is neither an inbox-placement test nor a Gmail or Outlook certification. The marketing sending domain may differ from the website domain.
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