Different responsibilities

Consent management platform

  • Shows the notice and preference controls.
  • Records and restores the user’s choice.
  • Exposes categories or consent events to the site.

Google Consent Mode

  • Sets consent states for supported Google tags.
  • Changes storage and request behavior.
  • Receives updates when the CMP state changes.

The handoff is where failures happen

A banner may look correct while never sending an update. Consent Mode may have a denied default but map CMP categories incorrectly. Test the interface, the stored choice, the consent command and resulting requests as one connected flow.

What to validate

  1. The CMP appears and records the intended choices.
  2. The initial Consent Mode state runs before Google tags.
  3. Each CMP choice maps to the expected consent values.
  4. The saved choice is restored on later page views.
  5. Withdrawal produces a new update and the expected tag behavior.

Check both sides

The public audit identifies visible CMP and Consent Mode signals. Follow it with a runtime test to prove the handoff under real user choices.

Run the Consent Mode audit