Guide

Website trust and conversion checklist

A site can be visible and still underperform if it looks risky, clumsy on mobile or unclear about the next step.

• Contact and about information should be easy to find and feel legitimate.
• The mobile version should stay readable and usable without friction.
• Performance should be good enough to avoid a poor first impression.
• Email authentication and sending reputation should support business credibility.
• The visitor should understand the expected next action within seconds.